Great hair boosts our confidence and makes us feel beautiful, so let’s take care of it. Many factors can wreak havoc on our locks, causing damage that leaves us with brittle, dry, dull, split end ladden hair. In this article we’ll identify what causes hair damage and we’ll dive into the best hair care routines for various hair concerns.
Recognizing the signs of damaged hair is essential to address the issue effectively. Common indications of hair damage include:
- Breakage & Split Ends
Hair that’s prone to splitting and breaking, even with minimal effort, is a clear sign of damage. - Brittle Strands
If your hair feels dry, rough, and lacks its natural flexibility, it’s likely damaged. - Dullness
Damaged hair often loses its shine and lacks luster. - Frizz
Frizz can be a result of damaged cuticles that can’t keep moisture locked in.
Introducing Kerastase Premiere
Kerastase’s new dual action hair care, Premiere, has been specifically formulated to decalcify your hair fibers using citric acid and glycine. These two ingredients give your hair a mineral detox, focused on removing calcium buildup from your hair.
The new Première Pre-Shampoo Treatment has the highest percentages of citric acid and glycine. The 3% citric acid eliminates calcium build up and neutralizes dullness and stiffness. The 5% glycine is an amino acid that penetrates the hair and reconnects broken links between keratin chains, which reduces hair breakage. This duo is your key to dual action repair. It targets both the inner and the outer layers of your hair and restores up to 99% of your hair’s original strength*. * with continuous use of the full system
Your At Home Decalcification Routine
The key to the Premiere range is the power of layering. First, apply the Premiere Pre-Shampoo Treatment to damp hair. Then layer on the Premiere Shampoo, this action of layering helps to decalcify the hair effectively. The Pre-Shampoo Treatments’ powerful active ingredients are able to penetrate the different layers of your hair for optimal decalcification and repair.
Step 1: Pre-Treat
Step 2: Cleanse
Step 3: Treat
Step 4: Finish
For better result ask about our New Premiere In Salon Treatment
For the ultimate hair decalcification in salon, your hairdresser can offer our salon-exclusive clarifying Concentré Liquide Resurfaçant. After your hairdresser layers the Concentré with the Bain, they will rinse. Then they will apply the Kérastase Concentré Liquide Resurfaçant with the Masque, before rinsing again. This double layering technique offers the highest exposure to citric acid and glycine in one hit to intensely decalcify – removing calcium – to reverse persistent stiffness and to seal in shine and suppleness. Expect hair that is stronger, healthier and shinier.
(source: kerastase-usa.com)
Great hair boosts our confidence and makes us feel beautiful, so let’s take care of it. Many factors can wreak havoc on our locks, causing damage that leaves us with brittle, dry, dull, split end ladden hair. In this article we’ll identify what causes hair damage and we’ll dive into the best hair care routines for various hair concerns.
Recognizing the signs of damaged hair is essential to address the issue effectively. Common indications of hair damage include:
- Breakage & Split Ends
Hair that’s prone to splitting and breaking, even with minimal effort, is a clear sign of damage. - Brittle Strands
If your hair feels dry, rough, and lacks its natural flexibility, it’s likely damaged. - Dullness
Damaged hair often loses its shine and lacks luster. - Frizz
Frizz can be a result of damaged cuticles that can’t keep moisture locked in.
Introducing Kerastase Premiere
Kerastase’s new dual action hair care, Premiere, has been specifically formulated to decalcify your hair fibers using citric acid and glycine. These two ingredients give your hair a mineral detox, focused on removing calcium buildup from your hair.
The new Première Pre-Shampoo Treatment has the highest percentages of citric acid and glycine. The 3% citric acid eliminates calcium build up and neutralizes dullness and stiffness. The 5% glycine is an amino acid that penetrates the hair and reconnects broken links between keratin chains, which reduces hair breakage. This duo is your key to dual action repair. It targets both the inner and the outer layers of your hair and restores up to 99% of your hair’s original strength*. * with continuous use of the full system
Your At Home Decalcification Routine
The key to the Premiere range is the power of layering. First, apply the Premiere Pre-Shampoo Treatment to damp hair. Then layer on the Premiere Shampoo, this action of layering helps to decalcify the hair effectively. The Pre-Shampoo Treatments’ powerful active ingredients are able to penetrate the different layers of your hair for optimal decalcification and repair.
Step 1: Pre-Treat
Step 2: Cleanse
Step 3: Treat
Step 4: Finish
For better result ask about our New Premiere In Salon Treatment
For the ultimate hair decalcification in salon, your hairdresser can offer our salon-exclusive clarifying Concentré Liquide Resurfaçant. After your hairdresser layers the Concentré with the Bain, they will rinse. Then they will apply the Kérastase Concentré Liquide Resurfaçant with the Masque, before rinsing again. This double layering technique offers the highest exposure to citric acid and glycine in one hit to intensely decalcify – removing calcium – to reverse persistent stiffness and to seal in shine and suppleness. Expect hair that is stronger, healthier and shinier.
