This strengthening shampoo gently cleanses, repairs, and thickens fragile hair. formulated with rice water to strengthen and repair, izumi tonic shampoo leaves hair 30x stronger* and reduces split ends by up to 91%*. this shampoo provides a deep yet gentle cleanse while strengthening and adding nourishment to hair. it features a lightweight formula that cleanses and thickens without stripping hair of its hydration.
Inspired by a japanese haircare tradition, the izumi tonic range is formulated with rice water, known to restore damage, prevent future breakage, and reveal healthier & smoother hair. we source our rice water from hyogo, japan in an eco-friendly manner.
- increases hair diameter
- leaves hair 30x stronger*
- thickens hair
- reduces split ends up to 91%*
- softens & smooths
- adds shine
*system of shampoo, treatment & serum vs. non-conditioning shampoo
japanese-sourced rice water
high quality rice extracts made of specific rice protein by unique enzyme method, rich in amino acids, b vitamins, vitamin e, minerals, antioxidants, renown for restoring damaged cells and overall permeability, moisture and elasticity to hair.
invigorating yet delicate, the izumi tonic scent opens with vibrant citrus top notes and combines with a fresh woody musk fragrance resembling a breathtaking rice field.
How to Use Izumi Tonic Strengthening Shampoo:
apply on wet hair, massage and rinse. follow with the complete izumi tonic haircare system for stronger, thicker hair.